Take Emotion Out of the Equation: Tips From Indie Author LeeAnn Brook
Read the brief article for more info, but here are the highlights of advice from the debut author of a book (art) that got a starred review from Publishers Weekly.
~ Hire an experienced designer. “the cover greatly influences the buying decision”.
~ Hire an experienced editor and proofreader. “Experienced doesn’t mean your aunt who’s an excellent English teacher, but rather someone who edits and proofreads copy for a living.”
~ Take emotion out of the equation. “be impartial and honestly measure the financial feasibility of your book”.